The Role Of Media

The Role Of Media

This bulletin explains the role of the media in a democratic society. Media is the cornerstone of any democracy. The term media is derived from the word medium, meaning mode or carrier. It is intended to reach and address a large target group or audience. Media influences society in a number of ways. It is through the media that society is kept updated and informed about what is happening around them and the world. In general media is responsible for information dissemination, education, entertainment and advertising. Over the years the media has evolved to become more active in shaping the social, political and economic lives of individuals and societies.

 

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